Labeled in Berlin

Labels on grocery shelves. Diners. Products. The word American jumps out on occasion.

Never tasted the American Sandwich Sauce nor seen it for sale in the US.

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And although the Tupperware display didn’t actually have the word American written on it, itfelt familiar. Who knows where it’s manufactured.

19 thoughts on “Labeled in Berlin

      • Like to know what it taste like. By the way, I googled the ingredients: Sunflower oil, vinegar, concentrated tomato paste, sugar, glucose-fructose syrup, egg yolks, salt, modified starch, Worcester sauce (Gerstenmalzessig, molasses, invert sugar syrup, water, onion, salt, tamarind extract, garlic, spices, lemon oil), mustard powder, thickener (xanthan gum, guar gum), flavorings, color (riboflavin), spice extract

        Allergy advice:
        Contains cereals containing gluten (barley), mustard and egg.”

      • Thanks for googling. Sounds sweet and gucky. If you didn’t read ingredients first it might taste better?

  1. There is a demand for some American products. When our son lived in The Netherlands he found a couple of stores that carried American products. Thanksgiving was always difficult. Fixings weren’t readily available.

  2. I love the idea of those sauces and wonder what they taste like. The New York review of books it a great source for great reads!

  3. Looks like a mix of ketchup and mayo. A sandwich your sister used to love, probably still does! A ketchup and mayonnaise sandwich! Always made me gag and laugh at the same time. Okay Mary, time to defend yourself.

  4. Ha! Typically German in our modern era! The Germans are trying to be more American than the Americans. The trend started more than 50 years. I remember our high school teacher complaining about the corruption of the German language. He insisted we use ‘Backfisch’ instead ‘Teenager’ in our essays. The word Backfisch in the meantime has become extinct. Look it up, if you have the time, Ruth.

  5. I’m saddened that the Germans think that “American” food is neon orange – and that they are mostly correct. 🙁

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